Privacy Policy

Last Updated: January 2025

Formulations Plus ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website formulationsplus.com and use our services.

1. Information We Collect

1.1 Information You Provide to Us

We collect information that you voluntarily provide when you:

• Contact Forms: Name, email address, and project details when you submit inquiry forms
• Email Communications: Any information you include in emails sent to us
• LinkedIn Lead Generation: Information provided through LinkedIn Lead Gen Forms, including name, email, company information, and job title
• Newsletter Subscriptions (if applicable): Email address and name for future marketing communications

1.2 Information Collected Automatically

When you visit our website, we automatically collect certain information through cookies and similar technologies:

• Usage Data: Pages visited, time spent on pages, links clicked, browser type, device type, operating system
• Analytics Data: Through Google Analytics and Google Tag Manager
• Marketing Data: Through LinkedIn tracking pixels and cookies
• IP Address: For security and analytics purposes
• Cookies: Small data files stored on your device (see Section 6 below)

2. How We Use Your Information

We use the information we collect for the following purposes:

• Service Delivery: To respond to your inquiries, schedule consultations, and provide formulation services
• Communication: To send you information about our services, respond to questions, and provide customer support
• Marketing: To send promotional materials, newsletters, and updates about our services (with your consent where required)
• Analytics & Improvement: To understand how visitors use our website and improve user experience
• Advertising: To serve targeted advertisements through LinkedIn and other platforms
• Legal Compliance: To comply with legal obligations and protect our rights

3. Third-Party Services

We work with third-party service providers who may collect and process your information:

3.1 Google Analytics & Google Tag Manager

We use Google Analytics to analyze website traffic and usage patterns. Google Analytics uses cookies to collect anonymous information about your visit. Google may use this information in accordance with their own privacy policy.

Opt-out: Google Analytics Opt-out Browser Add-on

Privacy Policy: Google Privacy Policy

3.2 LinkedIn

We use LinkedIn Lead Gen Forms and may use LinkedIn tracking technologies (Insight Tag) for advertising and analytics purposes. LinkedIn may collect information about your visit and interaction with our advertisements.

Privacy Policy: LinkedIn Privacy Policy

3.3 FormSubmit

Our contact form is processed through FormSubmit.co, which handles form submissions and delivers them to our email. FormSubmit processes your information according to their privacy policy.

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

• Service Providers: With trusted third-party vendors who help us operate our website and business (e.g., email services, analytics, hosting)
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• Legal Requirements: When required by law, court order, or to protect our rights and safety
• With Your Consent: When you explicitly agree to share your information

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

• Contact Form Data: Retained for up to 3 years for business relationship purposes
• Analytics Data: Retained according to Google Analytics default retention (26 months)
• Marketing Communications: Until you unsubscribe or request deletion

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website.

Types of Cookies We Use:

• Essential Cookies: Necessary for website functionality
• Analytics Cookies: Help us understand how visitors use our website (Google Analytics)
• Marketing Cookies: Used to deliver relevant advertisements (LinkedIn)

Managing Cookies: You can control cookies through your browser settings. Note that disabling cookies may affect website functionality. Most browsers allow you to:

• View what cookies are stored and delete them individually
• Block third-party cookies
• Block all cookies
• Delete all cookies when you close your browser

7. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

General Rights:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Objection: Object to processing of your personal information
• Portability: Request transfer of your data to another service
• Withdraw Consent: Withdraw consent for marketing communications at any time

GDPR Rights (European Union Users):

If you are located in the European Union, you have additional rights under the General Data Protection Regulation (GDPR), including the right to lodge a complaint with a supervisory authority.

CCPA Rights (California Residents):

California residents have specific rights under the California Consumer Privacy Act (CCPA), including:

• Right to know what personal information is collected
• Right to know if personal information is sold or disclosed
• Right to opt-out of the sale of personal information (we do not sell personal information)
• Right to deletion
• Right to non-discrimination for exercising CCPA rights

How to Exercise Your Rights:

To exercise any of these rights, please contact us at contact@formulationsplus.com. We will respond to your request within 30 days.

8. Marketing Communications

If you provide your email address, we may send you marketing communications about our services, industry insights, and special offers. You can opt-out at any time by:

• Clicking the "unsubscribe" link in any marketing email
• Contacting us at contact@formulationsplus.com

Note: Even if you opt-out of marketing communications, we may still send you transactional emails related to services you've requested.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Secure data transmission using SSL/TLS encryption
• Secure storage of personal information
• Limited access to personal information by authorized personnel only
• Regular security assessments

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. When we transfer your information internationally, we ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

11. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us, and we will take steps to delete such information.

12. Do Not Track

Some browsers have a "Do Not Track" feature that lets you tell websites you do not want to have your online activities tracked. We currently do not respond to Do Not Track signals.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by:

• Posting the updated policy on this page
• Updating the "Last Updated" date at the top of this policy
• Sending an email notification for significant changes (if you have provided your email)

We encourage you to review this Privacy Policy periodically.

14. Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to read the privacy policies of any third-party websites you visit.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

We are committed to resolving any privacy concerns you may have and will work with you to address any issues promptly.